This from GlobalPETS a global, pet industry, executive management weekly newsletter.
Over the past decade, the number of US households with a dog older than 7 years of age has increased from 42% to 52%.
Like the human population, the dog and cat populations in the US include a growing share of ‘seniors’ (defined as pets aged 7+). This is fueling sales across several sectors in the pet and veterinary industry. The sectors that are especially benefiting include veterinary services, chronic condition prescription pet medications, aging, mobility and pain-related pet supplements, and specialized weight-management and digestive-support/allergen-conscious pet food formulations for senior pets.
Seniors on the rise
In terms of the current age distribution of pets in the US, MRI-Simmons data shows a long-term increase in the share of dog-owning households with senior dogs (age 7+), rising from 42% in 2012 to 52% as of summer 2022. This means that a total of 26.5 million households own senior dogs. In contrast, the share of households with puppies under the age of 1 dropped from nearly 13% to 9% over the same period…. Read more here.
This from GlobalPETS a global, pet industry, executive management weekly newsletter.
Maggie Kinstle
Friends are traveling in Japan. They asked if I wanted anything from Japan. I said, “Pictures of Japanese dogs!”
How did we communicate before spoken language? Ever know something to be true that was not communicated to you by words?
A 76-page primer of dog body language. Rugaas, a well-respected Norwegian dog trainer, has filled this book with lots of photos. It is easy to read and very accessible.
I’ve just re-read this after 19 years. In my experience, her method is sound no matter how she got there. I use it. It works.